At Cync, communication is about more than sharing information — it’s about building trust. Every message is designed to be accurate, culturally relevant, and empowering.

I combine my background in public health, community behavioral health, health communications, and digital media to develop strategies that empower people to make informed choices about their health. My work is grounded in three key areas:

  • Human and Behavioral Insight: Understanding how beliefs, emotions, and lived experiences shape health decisions, particularly within underserved communities.

  • Media Literacy: Fact-checking, verifying, and amplifying credible sources in a digital space where misinformation spreads easily.

  • Scientific Understanding: Translating data and research into messages that are simple, relatable, and actionable.

Whether developing educational materials, managing digital campaigns, or guiding communication strategy, I bring a culturally informed lens to ensure public health messaging is equitable, inclusive, and effective.

What is Cync?

To engage diverse populations and promote health equity through strategic, community-centered storytelling that inspires understanding, trust, and sustainable behavior change.

Mission

A world where public health communication is inclusive, accessible, and empowering, where every community has the tools and knowledge to make informed decisions about their health.

Vision

  • Public health organizations and academic institutions

  • Nonprofits and community-based organizations

  • Health tech and digital health companies

  • Government and policy agencies

  • Media and marketing teams that need health communication expertise

  • Individuals

Cync Partners with:

What Makes Cync Different

  • Culturally Grounded Strategies: Every message is created with cultural context in mind because health literacy looks different in every community.

  • Evidence-Based Storytelling: I blend research and creativity to transform public health data into relatable, human stories.

  • Community Connection: I don’t just talk to communities; I work with them. Every project centers on understanding the lived experiences of the people it serves.

  • Digital Fluency: With a background in digital content strategy, I bridge public health and modern media to help organizations reach, educate, and mobilize audiences online.

Meet the Founder

Muchaneta Chikawa, DrPH, MPH
Founder & CEO

Dr. Muchaneta Chikawa is a public health professional and communicator dedicated to advancing health equity through clear, culturally grounded storytelling. With a background in community health, qualitative research, and digital engagement, she helps organizations craft messages that inform, empower, and connect with diverse audiences.

Dr. Chikawa has partnered with well-known public health organizations, including the Centers for Disease Control and Prevention (CDC), Black Women’s Health Imperative, Healthy Savannah Inc., Morehouse School of Medicine’s National COVID-19 Resiliency Network, and Control Environmental Health & Safety.

She founded Cync Public Health Consulting to bridge the gap between science and community—helping mission-driven organizations turn complex public health data into accessible messages. Her approach combines empathy, cultural awareness, and strategic planning to build trust and encourage meaningful behavioral change.

Contact us

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